Luke Bryan and Cabela’s, the out­fit­ter of hunt­ing, fish­ing and out­door gear, have announced a multi-year endorse­ment deal. The part­ner­ship will also see Cabela’s spon­sor­ship of Bryan’s con­cert tours begin­ning with his first-ever head­lin­ing tour, the “Dirt Road Diaries Tour,” which launches in Jan­u­ary. Cabela’s CLUB Visa Mem­bers will have access to pre­sale tick­ets and pre­ferred seats in select mar­kets begin­ning Octo­ber 22nd.