A for­mer tat­too artist who legally changed his name to “The Scary Guy” is using his per­sona – and very scary facial ink – to teach schoolkids to stop bul­ly­ing. The Min­nesota man for­merly known as Earl Kauff­man has become an in-demand “bully pre­ven­tion guru.” His mis­sion, accord­ing to his web­site, is “The Total Elim­i­na­tion of Hate, Vio­lence and Prej­u­dice World­wide.” The 58-year-old changed his name in 1998, when 85% of his body was cov­ered with tat­toos. Accord­ing to CNN, he charges as much as $6,500 for speak­ing engage­ments in schools. Scary says he’s per­formed in 19 states and fre­quently gets inter­na­tional requests.

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